So the sustainable, renewable aspects of an Aardvark paper straw really fit the bill. No one’s anti-straw. I don’t think any of the campaigns have been targeted at being anti-straw. This is all about plastic pollution. Straws are the gateway. The beautiful thing about why the straw could be targeted is it’s a relatively low-cost switch. Yes, paper straws are always gonna cost about a penny more than a plastic straw. Everybody gets that when you start looking at the consumption of a McDonald’s or a Starbucks: Pennies add up. But what’s the cost to marine life?